The parade theme of the 2024 Texas Cavaliers River Parade is ¡Viva America!: Great American Landmarks. "Viva America" is a joyful exclamation that includes the spirit of unity, diversity, and pride that our country represents. It's a call to celebrate the land of the free and the home of the brave, where dreams are nurtured and freedoms are cherished. But we're taking it a step further by paying homage to the magnificent landmarks that have left an unforgettable mark on the American landscape. These landmarks are more than just physical structures; they are a testament to the ingenuity, creativity, and perseverance of the American people.
The 2024 Grand Marshal of the Texas Cavaliers River parade is William Beckmann. Hailing from the small border town of Del Rio, TX, William Beckmann was raised on classic country, absorbing the rich sounds of mariachi and Norteño music from northern Mexico. With a voice that carries the echoes of vintage country, Americana, and Latin influences, Beckmann possesses a timeless baritone that resonates with an old soul maturity beyond his years. From the dusty roads of Del Rio to the illustrious stage of the Grand Ole Opry, Beckmann’s journey has been nothing short of remarkable.
If you have reserved seating, look for signs directing you towards your seats. You can find additional seating information though local newspapers or use the parade seat locator on the Fiesta San Antonio page.
There is a non-smoking ban for all parades in Texas, so you are not permitted to smoke during the River Parade. For more rules and regulations, visit the Fiesta website.
Yes – many spectators walk around with alcoholic beverages in-hand. Alcoholic beverages are sold at Fiesta, but you can also bring your own beer. No glass containers, please.
It is our goal to accommodate all spectators. We will have a handicapped section available and ramps present at the parade.