View the 2024 River Parade program
Interested in advertising?
Advertisers who help support the parade are also a significant group of community-minded companies who financially support the parade in order to make it possible for the Texas Cavaliers to give significant donations to over 30 children’s charities in the San Antonio area each year. With the support of our advertisers and other sponsors, the Texas Cavaliers have given over $500,000 to Children’s Charities just in the last three years and programs are distributed for free on the night of the parade. However, since demand for the River Parade program is so high and the programs are coveted by many Fiesta revelers, we suggest securing one early by ordering your copies now before they are all gone.
Many San Antonio companies eagerly look forward to putting their business or product in front of such a large audience as the Fiesta market. Readers enjoy the wide-ranging content in the program which includes a map of the parade route as well as historical information about the parade. The Texas Cavaliers River Parade program also outlines and highlights the many fantastic charitable community outreach programs the Texas Cavaliers engage in and support. The Program lists all the beautifully decorated floats and the various charities and organizations who will be riding on the floats.
For advertising information:
Contact our Program Chairman, our volunteer in charge of the program, at
The Texas Cavaliers gratefully acknowledge the support of the San Antonio business community who advertise in the program and thank them for helping the Texas Cavaliers to support their mission of helping the children of San Antonio.
View the 2024 River Parade program
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